Snagit, Camtasia 2025 introduce AI, Screentelligence-powered workflows

TechSmith Corp, released the newest editions of its Snagit and Camtasia products with advanced features focusing on simplifying workflows and improving capture and recording experiences. Snagit is for professionals who capture, enhance, and share screenshots and videos, creating polished visual content that advances workplace communication and collaboration. Camtasia is a screen recording, video, and audio editing solution to simplify the creation of high-quality tutorials, demos, training, and visual content. The 2025 versions are the final annual releases before TechSmith transitions to continuous delivery through its new subscription offerings.

“We’ve enhanced Snagit and Camtasia with new AI and Screentelligence features to make it faster and easier for users to achieve their creative goals,” said Tony Lambert, CTO of TechSmith. “User feedback heavily inspired these improvements, helping us simplify and streamline our most popular workflows and features so users can create content with less effort and improve visual communication within teams and organizations. We’re excited to build on this foundation with continuous updates throughout the year.”

The company claims “Screentelligence leverages machine learning models and TechSmith’s proprietary algorithms to provide users with context-aware layout, design, and editing suggestions. By analyzing metadata locally, data never leaves the user environment for optimal speed and security.”

Snagit 2025 Features

• Step Capture: Quickly create visual how-to guides and step-by-step instructions by simply going through the process. Snagit captures the individual steps and clicks and automatically organizes them into a structured guide. This feature is ideal for HR and IT professionals, as well as team leads and managers who often document and share processes like how to use software or access files.
• Smart Redact: Automatically detects and blurs, pixelates, or redacts nine types of sensitive information from an image including mailing addresses, credit card or phone numbers, and more from screenshots with a single toggle.
• Background Noise Removal: Eliminates background noise on user audio in any environment. This feature is excellent for creating ad hoc videos in the office, at home, or in a coffee shop with none of the quality concerns.
• Customizable Share Link (enterprise exclusive): Enables single-click share link functionality with existing corporate platforms and environments such as OneDrive or Google Drive.
• Virtual Background Capabilities (Mac exclusive): Enables the blurring or changing of the webcam background during video recordings. Great for masking the cluttered home office or showcasing corporate branding while recording.
• Corner Rounding: Easily round the corners of screen captures to give a softer, more modern aesthetic.
• Instant Asset Access: Immediate retrieval of Snagit’s comprehensive Asset Library with one click of a button.

Camtasia 2025 Features

• Background Noise Removal: Instantly removes all background noise to provide clear audio. The effect is automatically applied while using Rev and can be applied manually to any recording or video in the editor.
• Dynamic Caption Editing: Manually adjust, add, or remove words and spaces in the dynamic captions feature instead of relying solely on the transcription.
• Smarter, More Engaging Cursor Movements: Advanced cursor enhancements that improve clarity, engagement, and instructional value in videos.
  • Cursor Motion Blur: Smooths onscreen cursor movements for a more natural, polished look—minimizing visible hesitations or unnatural pauses made during screen recording.
  • Kinetic Cursor: Enhances cursor movement by dynamically pointing in the direction of the next click, guiding viewers’ attention more effectively. Focus indicators like this new feature were ranked in the top five most important characteristics of training videos in TechSmith’s 2024 Video Viewer Trends Report.
  • Cursor Elevation: Brings the cursor to the front of the screen so it is never hidden behind other annotations, layers, or effects.
• AI Avatars (Camtasia Pro exclusive): Utilize a diverse selection of human avatars to deliver your message in video, ideal for training professionals seeking to localize and scale corporate training programs efficiently.